A great content strategist doesn't just copy-paste raw website content into a script. You curate ruthlessly, select the narrative angles that actually matter to a buyer, a reader, an audience, or anyone. And format your vision so clearly that a production team can execute it seamlessly.
In this challenge, you will take real landing page content for patient education animation and turn it into two distinct, narrative-driven promotional scripts designed for high-intent healthcare leaders.
Prove your storytelling instincts and scriptwriting structure below instead of sending a standard cover letter.
The Brief
Context
Your task is to review a specific landing page and write a promotional video script for the service featured on that page.
1. Raw Content Source
URL: https://flearningstudio.com/use-case/patient-education/
Note: Focus only on the content of this specific page. Do not include details from the homepage or other parts of the website.
2. Target Audience
- Who you are writing for: B2B Healthcare Executives and Project Leads responsible for patient communication and clinical operations.
- Buyer Intent: High Intent. These decision-makers already know they need a solution and are ready to evaluate options. (Remember: Your target audience is the healthcare executive, NOT the individual patient).
3. Requirements
- Length: 90 - 150 seconds.
- Tone & Style: Narrative storytelling (tell an engaging story rather than listing dry features or plain technical facts).
What you need to submit
1. Two Script Options: Provide 2 distinct creative/narrative directions.
2. Content Rationale: Briefly explain:
- What key information you chose from the webpage.
- Why you chose those specific points over others.
3. Dual-Column Script Layout: Format both script options into a standard dual-column video script table:
Header Section: Include a short summary of the Mood, Theme, and Core Concept.
Script Body: A two-column table with:
- Column 1: Narration / Audio
- Column 2: Visual Description / On-screen Action
The Rules
Submit Your Challenge
Based in Vietnam.
Collaborating worldwide.
We like people who can stay sharp under pressure, handle revision, and move the work forward without chaos.
